As a well-known and widely-celebrated springtime holiday, Easter holds a special place in many Americans’s hearts. Whether you celebrate with a traditional church service, brunch, or an egg hunt, your Easter Sunday is sure to be fun-filled and enjoyable. The following Easter statistics have been collected over the past several years to give a reflection of the purchasing habits of Americans during this happy holiday. These facts and figures lend an eye-opening perspective on American Easter traditions, who knew we ate so much candy?!
- 16 billion jelly beans are produced each year for the Easter holiday. If set end-to-end, these jelly beans would circle the globe almost three times!
- More than 120 million pounds of Easter candy are purchased each year‚ that amounts to $2.1 billion each year! Of that amount, the average American spends a little more than $28 each year on Easter candy.
- The average American spends $17.20 on greeting cards for Easter and $46. 70 on gifts. Easter baskets, anyone?
- During 2011, Americans ate 7 billion pounds of candy, according to the National Confectioners Association. Surprisingly enough, that amount doesn’t put us anywhere near the top of the list when it comes to chocolate consumption: we are 10th out of the top 20 countries in terms of annual average chocolate consumption per capital.
- 90 million chocolate bunnies are created each year and 76% of Americans say you should start eating chocolate bunnies at their ears.
- Of the 120 million pounds of Easter candy purchased each year, 70 percent (84 million pounds) is chocolate.
- Americans purchase more than 700 million Marshmallow Peeps each Easter season, making them the most popular non-chocolate Easter candy. As many as 5 million Marshmallow Peeps and friends are made each day in preparation for this holiday. Yellow Peeps are the most popular among consumers!
- Halloween is the only holiday with greater candy sales than Easter. For perspective, Christmas candy sales exceeded $1.4 billion in 2012, but Easter candy sales totaled more than $2.1 billion.
- Bonus fact: The Ivory Coast in Africa produces 43 percent of the world’s cocoa supply.
This post was written by a guest contributor for the MSU Business Analytics program, part of the Michigan State University Broad College of Business.